How do you write a sales script that doesn't sound robotic?

Write a map instead of a text: five discovery questions, your top three objections with ready responses, and a template for the next step. A salesperson with a map builds the sentences in their own words and, while listening, never loses the next line.

What's the answer to the "it's expensive" objection?

Not an explanation of why it's cheap; ask: "Compared to what?" It usually turns out the customer is comparing against an option that doesn't do the same job. Open the pricing discussion — and which of the three meanings of "expensive" you're facing — separately.

Do text messages need a script too?

Yes, with three rules: the first message is three lines maximum and only opens the conversation; each message contains exactly one question; and don't send the price in a message unless it's a standard service — a number without context ends the conversation.

Write a Sales Script — Just Not the Kind You're Thinking Of

By Hassan Saber · 6 min read

A good script isn't text you read out loud; it's a list of questions and paths that stops you from forgetting what matters mid-conversation.

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