Where do we start building a sales system?

The first three weeks: week one, just record the status quo (every lead with date, source, status); week two, define five to seven stages with exit conditions; week three, set time ceilings and measure one number — my suggestion is lead response time.

Do we need a CRM for a sales system?

No — and that's the correct start. One month with paper and a spreadsheet; if the team can't keep a simple sheet tidy, a CRM won't get filled either. If they can, you now know exactly what you want from a CRM.

How do we know our sales system is working?

Four numbers: overall conversion (contracts per 100 leads), average cycle time (usually 14–45 days in Iranian B2B), drop-off per stage (the biggest drop usually comes after the proposal is sent), and the percentage of never-called leads.

What Is a Sales System and How to Build One?

By Hassan Saber · 6 min read

A sales system is a repeatable path that takes a lead to a contract — without depending on anyone's memory or motivation.

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