What is the weekly 3-2-1 rule for solo selling?

A simple structure for when selling is only one of your jobs: each week, three time blocks for sales conversations, two for past follow-ups, and one for reviewing the numbers and planning the next week. Without this rhythm, selling always falls victim to "urgent tasks."

What should I cut from my task list when I'm on my own?

Anything that neither directly sells nor builds trust: social networks that bring no customers, meetings that could be messages, and channels you've never measured. The removal list matters more than the addition list.

What should I automate in a one-person business?

The same things that come first for teams: automatic first response to leads, follow-up reminders, meeting booking, and invoicing. For solo operators, add one more: anything that puts reality in front of your eyes without relying on your memory.

When You Are Your Business's Only Salesperson

By Hassan Saber · 5 min read

Selling without a sales team is doable — not through more effort, but by limiting what you do and building a few simple habits.

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